Apple and Intel

Interesting post on macworld about why Apple chose Intel over AMD or for that matter on why they chose to move away from PPC.

Couple of points though would be

1. Can we get MacOS to run on non-apple h/w? Not sure how this will play out
2. What will happen to iPod? It too needs a CPU. Granted, it doesn't require much horsepower to run mp3 and stuff, but what happens when we add more and more stuff on it. Video, Cellphone integration, more PDA functionality and perhaps even an option to program it.
   
3. How does this affect their coolness factor/niche market focus?