The last time I travelled on Air India, I got to see boarding chaos at close quarters. This was at Newark Liberty and the moment the agents at the gate announced that the gate was open, there was a mad rush. A huge percentage of people who travel on Air India are older folks. Most likely they are making their way back to India after visiting their sons and daughters.
No doubt the son or son-in-law would have warned the older generation that if they don't get on to the plane as soon as the gate is open, they would be left behind. As a result, every Tom, Dick and Harry's Father, Uncle and Grand-Aunt rush to board the aircraft as soon as the announcement is heard.
The result was chaotic to say the least and the ground staff just could not get things going. Boarding must have taken atleast 20 minutes.
Studies are underway by different airlines to reduce boarding time. link.
Myopic view of airlines, research
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