Tuesday, April 10, 2007

Crazy Ads

There are two adverts that I noticed. The first one is for Appy Fizz and its a radio ad. I heard it on the way to work recently and I just couldn't stop laughing. The ad makes fun of the cricket team and their pathetic showing in the world cup. It "welcomes" them back and goes on the say that the team has made the country proud. You got to hear it!

The other ad is in the latest Week. Its for Malayalam Manorama, and it proudly proclaims that MM is the largest selling vernacular newspaper in the south. The caption shows a cop shouting and the translation in English says that the biggest newspaper is not in Telugu. That's not the problem. The problem is that the language shown is actually Kannada! The words used by the cop are in Kannada and talks about Kannada. However, the English Translation talks about Telugu. Either the copy is bad or the copywriter is trying unsuccessfully to be funny. Either way the ad is just incompetent. So much for the largest selling newspaper. Perhaps a bit of editing would help!

Myopic view of
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